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The Pickup Game
The pickup industry, which generates over a billion dollars annually, is surprising, hidden, and, to put it gently, sleazy. Expensive workshops and training films propagate the notion that women are biologically attracted to alpha guys, based on myths and manipulation. If males can discover strategies to overcome their shyness and become socially powerful, they will be Casanovas of the twenty-first century. According to the leaflet, at least. The 1992 self-published book How to Get the Women You Desire into Bed by Ross Jeffries encouraged a generation of macho men to aggressively advertise their tactics online. With access to the movement's founders and present leaders, this compelling expose debunks the "date and mate" procedures peddled by contemporary snake-oil salesmen. From chat rooms to conference halls, these self-help-style seminars are primed to exploit anyone desperate enough to believe their deceptive claims.